At Bumbleroot, we’ve been building a product we love. It’s a beverage brimming with energizing electrolytes courtesy of coconut water, just one of its delicious and nutritious ingredients. Better yet, our new drink boasts baobab fruit, the African superfood that’s jam-packed with oodles of great things like antioxidants, vitamin C, potassium, calcium, and magnesium. And that means our drinks are, too.
We’re excited that our drinks are so delicious. We’re even more excited that they’re good for you and Mother Earth, too. Did you know that two million plastic bottles are discarded every five minutes in the United States alone? We didn’t either. But when we saw this gut-wrenching statistic, we vowed our product would not to be part of the problem. Instead of plastic bottles, our brilliant beverages are in powder form so that the packaging is as minimal as possible. The pocket-sized packaging means it’s also easy to keep on hand — or in pocket, purse, backpack, briefcase, diaper bag, sports bag, sports bra, passport cover… You get the idea.
But at Bumbleroot we’ve been building more than products — we’ve been building a company we love, too. A company that represents the things we care about: top-notch nutrition, sustainable agriculture, fair prices for farmers, and, of course, scrumptious snacks.
Each day we ask ourselves: Is there a better way to do the things we do? Is there a more nutritious ingredient? Is there packaging available that’s even better for the environment? Are our suppliers being paid fairly?
We’ve been chewing over these questions, and in so doing we’ve realized that there’s a lot of improvements to be made in the way food products are made and food companies are run. We’re not perfect, but we’re working hard to get close. Our goal is to create a company that we can be proud of so that you can, too.
As we continue foraging our path, Bumbleroot wants to include you, our customers, in this dialogue. And that’s what this blog is for. It’s meant to be a way in which to seed, sprout, cultivate, and grow awesome ideas. We’ll be hearing from experts on agricultural development, packaging, the environment, nutrition, and many other issues that influence this business. And we’ll be sharing stories about Bumbleroot’s ingredients, as well as the men and women who grow and harvest these unique foods.
So pull up a chair and join the discussion!